Strategic Advertising and PR plans can support your brand and further enhance your overall marketing to raise awareness and drive customers to your business.
Advertising has changed dramatically over the past few years. Traditional media, which targets a broad audience utilizing vehicles such as billboards, print advertising, television commercials, etc., now competes with the new media, targeting a much narrow targeted audience utilizing social media, digital marketing, and SEO.
In today’s economy, you should be aware of what kind of advertising strategy to engage in, so you’re not wasting your money going after the wrong audience. Publicity, too, is absolutely critical. A good PR story can be infinitely more effective than a front page ad
I have over 25 years of experience creating PR strategies and crafting press releases as well as extensive experience developing digital PR that deliver the right message to the right audience.