BUSINESS ANALYSIS AND STRATEGIC PLANNING
For me, it's all about STRATEGY!
Effective marketing comes with understanding where you are now, where you want to be, and how to get there. I am well versed in the process of analyzing a business, reviewing current or past marketing plans or programs, if any, and determining the most effective solutions or strategies to drive your business and sales.
A marketing strategy is your blueprint to achieving your business goals through ensuring that your marketing efforts are aligned to sales, operations and overall business performance. A clear and well-defined strategy will enable you to achieve your marketing goals – whether it’s increasing sales, driving traffic to your website, boosting profits, or winning customers. I provide advice, guidance and input into any and every aspect of your business’s sales and marketing strategies, as well as all other aspects of your organization that have a marketing impact.
MARKETING STRATEGY WILL IMPACT EVERY PIECE OF YOUR BUSINESS AND IT SHOULD BE TIED TO EVERY PIECE OF YOUR BUSINESS!
Once the review and analysis process is complete, I will work with you to formulate a ‘Plan of Attack’ to set the objectives, strategic direction and tactical activity that will most effectively deliver customers within your available marketing budget.